In today’s competitive environment businesses need to
concentrate on creating new products and innovative services instead of
worrying about the marketing aspect of it. This is where Bulk SMS comes into
the picture. Bulk SMS in Nigeria is largely exploited for marketing tasks.
Bulk SMS is cheap, efficient, reliable and flexible. One of
the highlights of bulk SMS process is the facility to filter out Do Not Call or
Do Not Disturb subscribers.
Today, it is a proven fact that 90% of the text SMS’s are
read by its recipients. About 70% of the subscribers respond to these messages
via two-way SMS technology. Typically, this two-way facility is used for
contest voting, travel & weather alerts and taxi/limousine service.
Creatively drafted SMS campaign can make any product or service a hot proposal.
The subsequent growth in terms of increase in sales is phenomenal; profits
soar, brands become well known and customers form a strong bond with the
company.
SMS Mobile Advertising is currently the most exciting
platform to create instant buzz for new products or services. A simple text AD
campaign can transform unknown brands into instant hits. It is one of the most
promising interactive advertising models which is easy to operate and requires
little technical knowledge. In the coming years, as this platform evolves and
matures, new trends will replace the existing ones, but its future remains
extremely bullish.
From www.simacsmsplus.com
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