In 2 years I went from not knowing what a blog was to making more money blogging than my day job.
The purpose of this article is to show you how to make money online with a blog. I suspect most people won’t stick with it long enough to make a full-time income, but even making an extra few hundred dollars a month isn't too bad either
This article is extremely long, but I wanted it to be a thorough and helpful resource for those wanting to start a blog or make some more money from the one they already have.
I should also mention that I really haven’t written about blogging or making money from blogs on just4bloggers yet, because I wanted to make sure that it was a viable option for making some cash. Now that I have found that it is, I decided to pour out everything I learned the last two years about it…
How it all started for me
About 2 years ago I was talking to a friend of mine about the idea of building websites full of free information to help people. After brainstorming a bit, I got a couple ideas of topics that I was passionate about: Proverbs and Personal Finance.
My first idea was to post a Proverb each day and comment on it. As I explained my idea further to him, he informed me that I would basically have a blog. I didn’t know what a blog was, but I thought, “oh, ok, sure.”
So, over the next few weeks I read as much as I could find about blogging and ultimately decided on creating a blog about Personal Finance from a Christian perspective. I had been very interested
in helping people with their money, so blogging seemed like a great way to reach people all over the world.
Over the next couple months, I started writing articles and officially launched just4bloggers in June of 2007. At this point I had thought about making money from the site, but had no idea how and honestly didn’t really think it was possible to make a living at it. I threw up an Adsense ad just to see what would happen and I still remember how excited I was when I saw that I had made my first 7 cents!
From there, I set a goal to make $100 by the end of 2007 which was pretty easy to accomplish – even without knowing anything. I should also mention that from June 2007 to June 2008 I spent about 4-6 hours each weekend writing articles and averaged about 4 new articles each week. And I spent a few more hours each week on site maintenance, emails, social media, etc. So in total I probably was spending about 10 hours each week working on the site.
Getting laid off
In July 2008 things got interesting. The large brokerage firm that I had worked 5 years for was bought out by a larger firm. I was told that my department would no longer be needed, so they handed me a severance check and I was on my way. By this point I was making some money from the blog, but not enough to even pay the rent each month.
After much prayer I decided against looking for another “day job” and decided to work full time on building the blog. Thankfully we had paid off most of our debt, and had my wife’s income as a support to buy us some time. I figured I would give it a shot for a few months and if it didn’t work out I would find another 9-5. From that point, the income generated from this website has increased each month and in February 2009 it exceeded my monthly income from my old day job.
I am still a little bit in awe and can’t believe that I am actually paying the bills from this website!. But, I thank God everyday that I get to do this – I really did not like working in Corporate America and am so thankful! It is hard work, but it doesn’t really seem like it when you are doing something that you are passionate about and love doing it.
Blogging basics
I am going to try to boil this down to the essentials. There are whole books written on this subject, so I am not going to try to cover everything here. If you are looking for a good book about blogging for beginners, I suggest reading Darren Rowse’s “31 Days To A Better Blog” . But for a quick, bottom-line version keep reading…
What is a blog?
Is it easy to start a blog?
It is very easy. Even if there are steps along the way that are confusing, there are plenty of resources to get the help you need. There are over 20 million blogs in existence, so it can’t be that difficult.
How much does it cost to blog?
There are many services that allow you to start a blog for free (see below). I suggest using one of the free services to get a basic feel for blogging and “get your feet wet.” Once you decide you want to stick with it and that you want to make money with your blog, I suggest moving up to a self-hosted blog (see below). Anyone who is really trying to make money with a blog will probably be more successful with a self-hosted blog. Getting a self-hosted blog may not be free, but still can be VERY inexpensive. You will need to pay for nothing more than a domain name ($10) and web-hosting (as cheap as a few bucks a month).
Getting a blogging platform
All 4 of the options listed are free. The first 3 options are the easiest, but the are also limited on features. If you are just trying to make an extra few hundred dollars from your blog, these options could work. But if you are really serious about trying to make good money from your blog, I recommend self-hosting your blog (which we talk about in the next section…).
Tumblr.com – This is probably the simplest blogging platform to use, but it also is the probably the least customizeable. So, it might be something good to start with, but it would be more difficult to build an income-generating website with it.
Blogger.com – Blogger is also very good, easy to set up, owned by Google, you can customize the theme, and the domain name includes “.blogspot.com” (in some people’s opinion a little less professional). Blogger continues to become more customizeable and currently has a lot more options than they did a few years ago.
WordPress.com – I like wordpress.com they are completely free, easy to set up, you can customize the theme, but other customizations are limited, domain name includes “.wordpress.com”.
WordPress.org – Wait, what is the difference between wordpress.com and wordpress.org? To put it simply WordPress.com is where you will go to set up a basic, easy blog with limited features. WordPress.org is where you will go to get a self-hosted wordpress blog. If you get to the point where you are serious about blogging and really want to make some money with it, you need to self-host your blog. Now I should mention that you don’t actually ever have to visit wordpress.org, if you use Hostgator as your host, they will be able to help you install wordpress on your selfhosted blog. Just follow the steps here.
How to setup a self-hosted blog
If you are going to be using one of the first three options above, you can skip this section.
If you are serious about blogging and are looking for the best way to customize your blog’s look and other features, then getting a self-hosted blog from WordPress.org is probably the best way to go. It is currently the top choice for most bloggers. It does require more work up front and does have small costs associated with it: buying a domain name ($10/year) and hosting your blog ($10/month).
One of the big advantages is that you can use your own domain name (i.e. yourblog.com). While this might not seem like a big deal, it is a lot easier for people to remember yourblog.com rather than yourblog.blogspot.com which is what you will be given if you use Blogger.
I will warn you, being a non-techie myself, this took me some time figuring out how to get my self-hosted site set up. WordPress.org has a great step-by-step guide for getting you set up. While it is more work on the front end, I am really glad I got good advice and did this at the beginning, than having to do it now.
Pick a Domain Name
2. Once you get it picked out, you need to find somewhere to purchase it. I bought my first few domains at GoDaddy.com 
and have bought the remaining ones from my hosting companies. While GoDaddy is about one of the biggest names out there, I can’t say that I recommend them because of some of their advertising campaigns that they run. I now recommend just buying the domain and hosting from Hostgator as it will make the whole process simpler. But if you already have a host, then Namecheap is a good and cheap way to buy a domain.
and have bought the remaining ones from my hosting companies. While GoDaddy is about one of the biggest names out there, I can’t say that I recommend them because of some of their advertising campaigns that they run. I now recommend just buying the domain and hosting from Hostgator as it will make the whole process simpler. But if you already have a host, then Namecheap is a good and cheap way to buy a domain.Pick a host for your blog
The webhost is the company that you pay to store all of your files for your blog. There are also a million web hosting companies out there. I don’t suggest just looking for the cheapest one, because a lot of these companies are not very reliable and your site might be down quite a bit. I like to go with the bigger companies who have a longer track record and are more established.
They may cost a dollar or two more a month when you are starting out and it is well worth it. I have hosted my websites withDreamhost from the beginning, mostly because I knew a lot of people using them and I got a hosting package for about $7.00 a month.
I still host most of my websites at Dreamhost, but have moved this site to MediaTemple. The main reason was that since my livelihood now depended on the website I wanted a higher level of service from my hosting company. MediaTemple has been great in that regard, but as always it comes with a price. I am currently paying $150 a month for hosting with them.
How I make money with this blog
When I go to family functions or social events I often get a blank stare when I explain what I do for a living. I think people understand the part that I write articles and put them on a website, but when it comes to making money from it, they don’t get it. In this section I will lay it out and hopefully it will help bring some clarity…
CPC Ad Networks
There are a few different ad networks that I use on CPF. The most successful one has been Google’s Adsense program . Basically what they do is read the article that I write and find ads that are relevant to it and display them next to the article. The great thing about it is that by having extremely relevant ads, it actually can be quite beneficial to the readers as well.
For example, if I write an article explaining what an IRA was, but didn’t mention where you could open one, Adsense would likely be displaying ads of places to open an IRA. So as a reader, if I read that article and decided that I did want to open an IRA, the ads would be providing options that the article did not. I am currently doing a few tests with another CPC network called Chitika. Apparently, you can use it in conjunction with Adsense. The jury is still out, but I am interested to see how it compares to Adsense. All things considered, I have found that if optimized correctly, Adsense really can work well. I will explain more about how to optimize it in sections below.
CPM Ad Networks
While Adsense pays on a click basis (CPC), I use other ad networks that pay by the total # of impressions (CPM). At the beginning, these networks didn’t produce much income, but as the traffic grows CPM networks seem to work well in conjunction with Adsense. I use (or have used) ContextWeb , AdClickMedia, Adbrite , Adify , BuzzLogic , and Casale Media . Each has their own strengths and weaknesses and may be suitable for one kind of a site and not another.
Affiliate Product Sales
Basically an example of an affiliate sale would be if you sold lawn mowers and I referred a customer to you, if they purchased you would pay me back a % of the sale for referring them. There are a million options for this on the internet now. The main programs I use are
Direct Ad Sales
I also sell ad space directly to advertisers. This hasn’t provided much income for me yet and may or may not even be worth my time. I know that in certain niche markets direct ad sales can work out very well, but thus far it hasn’t been a big money maker on CPF.
Warnings for those starting out…
Don’t quit your day-job
Even if you know a lot about making money with a blog (which just be reading this article, you have a tremendous advantage over me when I started) it is going to take a while. This is not a get-rich-quick scheme But Get Rich Sure !, it is more of a work-for-free-for-a-long-time-and-then-reap-your-reward type plan. The beautiful thing is that I can now say that it does work if you are diligent and open to learning from your mistakes. But either way, convention wisdom says, build your blog part-time and when you start making more from it than your day-job consider making it a full-time deal. My situation is a unique one and I don’t recommend doing what I did unless it really is God calling you to do so. In my case I am now thankful that I got laid off – if I hadn’t I would probably still be doing a job I didn’t like!
Learn everything you can
One of the advantages I have is that I love to learn and don’t stop when I make a mistake. I work really hard to learn from my mistakes and figure out what the better course of action would be for the next time. You are going to do things wrong, but you just have to keep going and keep learning. Learning how to use Google search is very important. If you do, you will be able to find an answer to just about every problem you encounter on the web.
Avoid time-wasters
Checking your stats every hour, reading 500 blogs in your RSS, playing on Facebook , Twitter , Stumbleupon , or Youtube all day will kill your productivity. Focus on what yields results and stay disciplined to stick with that. Social media is an important part of building traffic, but you have to keep it in check.
Have fun
While I wrote this article as a guide to help those who want to make money with a blog, I understand that many people don’t really care about that. Either way, life is too short not to be enjoying it. So whether you want to be a full-time blogger or just communicate with friends – have fun!!
Did you like this article?
Many people have told me that I am “giving away too much for free” with this article. That was my intention. I have had some success making money blogging and want to help others do the same. I just figured that by creating a great and free resource a lot of links would follow – and they have. Some people ask me how they can repay me – which is not necessary -but for those wanting to show their appreciation, I just say linking to the article from their blog is the best compensation I could receive. Thanks for reading
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